X-TAN's Channel Partner Programme is built for IT companies, system integrators, consultancies, agencies and managed service providers who want to offer a world-class IT portfolio to their clients — with joint GTM, dedicated territory, marketing development funds and India's most competitive margins.
Channel Partnership is designed for established IT businesses, not individuals. If you have clients, a team and ambition — you qualify.
Established IT companies looking to expand their service portfolio without building infrastructure. Add hosting, VPS, cloud and data center to your offering instantly.
SIs and VARs who install hardware, networking and on-prem solutions. Extend your engagement with managed cloud and software services. High deal values, protected margins.
Consulting firms that advise clients on technology. Recommend and resell X-TAN solutions as part of your advisory — earn margin on every implementation you recommend.
Full-service digital agencies managing web, app, SEO and paid campaigns. Bundle hosting, email and cloud infrastructure with your digital services for full-stack client relationships.
MSPs providing IT support contracts to SMEs. Add cloud, backup, security and software to your managed services stack. Joint SLAs, shared support and co-branded delivery.
Telecom dealers, broadband providers and ISPs who already have a base of business customers. Upsell hosting, cloud and IT services to your existing connectivity clients.
Automatic upgrades. No reapplication. Grow your business and your tier level grows with you.
| BENEFIT | 🥉 Registered 1–5 Deals/yr |
🥈 Silver 6–20 Deals/yr |
🥇 Gold 21–60 Deals/yr |
💎 Platinum 61+ Deals/yr |
|---|---|---|---|---|
| Partner Margin | 20% | 25% | 32% | 40% |
| Deal Registration Lock | 30 days | 60 days | 90 days | 120 days |
| Dedicated Account Manager | — | Shared | Dedicated | Senior AM |
| Co-Selling Support | — | On Request | Proactive | Full Joint GTM |
| Marketing Development Fund | — | ₹25,000 | ₹75,000 | ₹2,00,000 |
| Territory Exclusivity | — | — | District Level | Zone Level |
| Certified Partner Training | Self-paced | Online + Live | On-site Available | Custom Program |
| Co-branded Marketing Kit | Basic | Standard | Premium | Custom |
| Quarterly Business Review | — | — | Included | Monthly |
| Software Dev Deal Referral | 10% | 12% | 15% | 20% |
| NFR Licences for Demo Use | — | 2 accounts | 5 accounts | Unlimited |
| Performance Bonus (annual) | — | — | On target | Guaranteed |
| Advisory Board Invite | — | — | — | Yes |
* Tiers upgrade automatically at the start of the next quarter when deal thresholds are met.
This is a true partnership. X-TAN invests in your success with concrete, tangible support at every stage of the sales cycle.
Work with your X-TAN account manager to map target accounts in your territory. We identify opportunities together, prioritize high-value prospects and build a shared pipeline.
Gold & Platinum PartnersOur senior sales executives join your customer meetings when you need expert backup. Technical demos, RFP responses, proposal creation and commercial negotiations — we're there.
Silver and aboveCo-funded email campaigns, LinkedIn ads, WhatsApp broadcasts, local events and webinars. We put our budget behind your brand. MDF is real money for real marketing.
Up to ₹2L MDF for PlatinumX-TAN Certified Partner credentials for your team. Sales certification, technical certification and solutions specialisation tracks. Badges to display on your website and proposals.
All Partner LevelsFormal QBRs with your X-TAN account manager. Review pipeline health, close rate, product mix and growth opportunities. Data-backed planning for the next quarter.
Gold & Platinum PartnersOur solutions architects help you architect complex proposals — data center designs, cloud migration plans, software scope documents. Win bigger deals with expert technical backing.
All Levels on RequestFrom day one you have everything you need to start selling X-TAN solutions under your brand with your clients. No ramp-up time. No guesswork.
Once you register a deal, it's yours. We never go around our partners. Integrity is non-negotiable at X-TAN.
Register a prospect in the partner portal. Your deal is locked against all other partners and direct X-TAN sales for the protection period.
30–120 DaysOnce your client transacts, you become permanent Partner-of-Record for that account. All future renewals, upgrades and cross-sells go through you indefinitely.
LifetimeQuarterly SPIFF programmes reward top performers with cash bonuses, tech gadgets and exclusive experiences. Beat your target by 20%+ and earn the accelerator rate.
+5% BonusX-TAN has solution playbooks and case studies for every major industry vertical. Your clients will see immediate relevance.
Our channel partners aren't resellers — they're IT businesses that accelerated through X-TAN's ecosystem.
We were a small software house. After becoming a Gold Channel Partner, we added X-TAN's entire hosting and cloud portfolio. Our annual revenue grew by ₹48L in year one — without hiring a single additional developer.
As an SI, our hardware contracts were project-based. X-TAN's cloud and managed services added recurring revenue to our business. Now 40% of our revenue is monthly recurring. That's business stability we never had before.
We were losing clients to competitors who offered "complete solutions". After joining X-TAN's channel programme, we now offer hosting, cloud, email and IT support under our brand. Full-stack, full client retention.
Fill the partner application below. Tell us about your company, team size and target market. Takes under 3 minutes.
Our Partner Manager calls within 24 hours. We align on territory, product focus and initial pipeline. Zero pressure, full transparency.
Simple digital channel partner agreement. No locked-in targets. No penalty clauses. Clean, fair and mutual.
Portal access, collateral kit, product training and introductory co-marketing session. Your team is sales-ready in 3–5 business days.
Register your first deal. X-TAN sales join for support if needed. Average time to first closed deal: 18 days from onboarding.
Complete the application form. Our Partner Manager contacts you within 24 hours. No fee. No target lock. No risk. Just the most complete IT partner programme in India.
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Prefer to talk first? Email: partners@xtancorp.com | WhatsApp: +91 XXXXX XXXXX